This poster was part of an awareness campaign to help educate existing and potential clients on our enterprise UX Services. As with most designs, they typically start out with a whiteboarding session to vet out the requirements and clarify what the message should be.
I next start forming a sketch based on what I heard during the whiteboarding sessions. I take this time to explore several approaches until something solid forms. Then I start refining the details. This design we intentionally wanted to keep the loose hand drawn feel so the elements had to be sketched out and refined to near final form, prior to digitizing the drawing. 
The final design was used in various presentations and awareness campaigns throughout the enterprise.
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